Pony branding


PONY_BRANDBOOK_NYC


introduction

We helped Pony (Product Of New-York) to improve their brand identity focused on their typography needs. Initially Pony used the Futura to convey their communication. We worked very closely with Pony’s Brand Marketing Director Jennette Snape to increase the power of their typographic language and to tend to something more singular, and definitely more New-Yorker.

We took inspiration from the NYC street signages and from the 70’s Herb Lubalin’s work for Avant Garde Magazine.

After these researches, we worked with the type designer Jean-Baptiste Levée to create a new typeface. The Pony Official font keeps the power of the Futura and improves the brand DNA.


inspiration

ref-avantgarde-nyc


applications

PONY_BRANDBOOK_Sneakers

 

PONY_BRANDBOOK_Story

PONY-TYPEFACE3

PONY-TYPEFACE4

PONY-TYPEFACE2


©2017 Marz + Chew